WHAT DID YOU DO PRIOR TO STARTING THE STELL? WHAT MADE YOU START THE SHOP?
I studied visual arts and art history in college, and spent several years working in art galleries and with an interior designer. The Stell came from a personal need. Because of my chronic skin issues, I had experimented with natural DIY remedies and searched for products that worked for my skin. At the same time, I was sharing all my knowledge with friends and family. I was basically a personal shopper for everyone I know. Then about two years ago my co-founder and I started toying with the idea of combining that experience with my background in high-end aesthetics and knowledge of clean beauty to create The Stell.
WHEN STARTING THE STELL, WHAT MADE YOU FOCUS ON NATURAL BEAUTY PRODUCTS + BRANDS?
I've battled with skin issues throughout my life and it's about daily maintenance. Certain problems will come and go, but never fully go away. I learned that certain products just didn't work for me. Growing up, I was always told to use high-end products because they were better quality. Now I know that a price tag doesn't necessarily translate to effectiveness. I shifted to using natural products when I started paying attention to the ingredients on the labels. So, when I started The Stell, that was an essential part of our philosophy.