It's not often that I share graphic design work of mine on here, but I've been working with a few more freelance clients lately and wanted to share little bits of that! I'm designing a logo for my friend's health & wellness blog and the first step in creating her brand was to create a moodboard. This helps us both see what we see for the brand and make sure we're on the same page. After the moodboard is solidified, it's much easier to move forward with designing the actual logo and brand elements. For Kara's brand we are heading in a fresh meets rustic direction - clean colors and typography mixed with some texture and handwritten elements.